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The Social Media Team is responsible for utilizing all social media outlets to be the voice of EAST at Conference. They will strive to find, write and report the stories of Conference as they happen.


Required: Active EAST student and must have at least one year of full participation at an EAST Conference in the last two school years.


  • Experience with social media sites, specifically Facebook, Twitter, and Instagram
  • Familiarity with post editing apps
  • Own or borrow a mobile device with Internet capabilities (iPad, smart phone, etc.)
  • Comfortable conducting scheduled and on-the-spot interviews, both on and off camera
  • On-camera broadcast experience is a plus, such as hosting school news or sports streams
  • Ability to write posts that engage audiences on site and remotely
  • Adequate grammar skills
  • Attention to detail
  • Ability to work independently and with a team
  • Time management skills
  • Comfortable interacting with press, VIPs and guests

Responsibilities & Expectations

Before Conference:

  • Communicate in a timely manner (phone and email) with team leader, team manager, and other team members prior to Conference
  • Attend and participate in the duration of the Leadership Team Retreat
  • Create a plan of action for reporting Conference events, including identifying potential Conference activities for live streaming
  • Develop interview questions for attendees that can be incorporated into social media posts at Conference
  • Identify potential attendees to interview and/or stories to be told
  • Develop a social media competition for Conference

During Conference:

  • Attend and participate in the entire EAST Conference (from arrival through Closing Session)
  • Employ social media to build excitement and showcase the events and experiences at Conference
  • Interview attendees, either live on camera for stream or to use in social media posts and other communication outlets
  • Capture photos and videos at events and/or coordinate with other Documentation Team members to find the right image/footage that tells the story
  • Other duties as assigned

Many of the Documentation Team positions have schedules that require them to occasionally work on "off" times. Before applying, review the sample Documentation Team Schedule to better understand the responsibilities and time commitments at Conference.

Submission Instructions

Follow the instructions below and submit your completed application by 3 p.m., CST, November 17, 2017.

REMEMBER: DO NOT wait until the last day or the last minute to submit your application. The submission form will automatically disable at 3:01 p.m., CST on the deadline date. If you are in the middle of submitting a form at this time, your submission will NOT be received. If the form does not disable properly, submissions received after 3:00 p.m., CST will still not be considered in order to remain fair and consistent for all applicants. Please remember that upload speeds can vary depending on file type, school bandwidth, etc. Deadline days have a high volume of students submitting, which can also cause delays in uploading files and submitting applications. If you encounter an issue on the day of a deadline, the EAST Initiative staff may have limited (if any) availability to provide assistance. The EAST Initiative CANNOT grant you a deadline extension or help you to submit later if something goes wrong.

Step 1 - Create Social Media Posts

Submit the following examples of social media posts that you would have posted at the 2017 Conference. The examples must be submitted in these formats: .jpg, .png, .tiff, .tif.

  • Three (3) examples of Facebook posts / status updates
  • Three (3) examples of captioned photos on Instagram that illustrate your style
  • Three (3) examples of Tweets

Student Work Must Be Original

Submissions should be original and completely student-created.

  1. Upon submitting the required items as defined in the competition guidelines (required items) to EAST for this competition, participant hereby grants to EAST a permanent, non-exclusive, irrevocable right and license, free of charge, to (i) use, copy, reproduce, publicly display, edit, revise, perform, and distribute the required items in any format, or otherwise make the required items available to the general public in any format through any medium, including but not limited to making the required items available to users of EAST’s website for downloading; (ii) use the required items, exclusively or together with EAST materials or in connection with EAST’s advertising or promotion; and (iii) use the required items generally in connection with identifying, marketing, and promoting EAST to third parties.
  2. Participant represents and warrants that EAST’s use of the required items shall not violate any law or infringe upon or violate the rights of any individual or entity.

Step 2 - Complete the Application

Complete the application to tell us why you should be on the Leadership Team. We want to know about your EAST experience and what qualifies you for this position. On the application, you will also upload the zipped file detailed in Step 3.

Step 3 - Upload / Link to Production Content and Forms

Combine all of the following files into one (1) Zipped File with a 1 GB (1048576 KB) max file size. Be sure to review the requirements in Step 1. For instructions on how to zip a file, please click here for Windows instructions or here for Mac instructions.

Step 4 - Submit

When the application is complete, click the “Submit” button. When your submission is complete the page will change and state that the submission has been received. Once you see this page, you will not be able to make any changes. Following your submission, an email confirmation will be sent to you and EAST staff. If you do not receive an email, you should assume there was an error, and your submission was not complete. Our recommendation is to go back to Jotform and complete the form again. If you still receive an error, please email, or contact events team directly.

Step 5 - Have Your Facilitator Complete the Facilitator Nomination

The nomination is to be completed by your current facilitator. Please submit one unique application per student nominee.